Kids Help Phone :: Coordinator, National Marketing – Toronto

March 9, 2009 — Leave a comment

Title: Coordinator, National Marketing
Type: Full Time, one year contract
Location: National Office
Reports to: Director, Marketing
Application Deadline: March 16, 2009

Accountabilities:

Advertising and Creative (30%)

  • Coordinates, with the Director, Marketing, the development of all national and regional advertising and creative to achieve organizational priorities
  • Liaises with vendors, suppliers, developers and designers to ensure consistency with the Brand and Graphic Standards Guidelines
  • Secures pro bono advertising space in appropriate mediums across Canada that is consistent with the overall marketing plan
  • With Graphic Designer, responds to all last-minute donations of advertising space and supports regional requests for local advertising opportunities
  • Coordinates the inventory, printing and delivery of Kids Help Phone collateral and marketing materials (tv, radio, print, outdoor, online, videos)
  • Develops the donor thank and recognition program materials for the organization
  • Ensures that all staff and volunteers are aware of the marketing tools available to them
  • Keeps the Organization Website, Internal Staff Showroom and Document Library up to date with the latest advertising and creative for internal and external downloads or requests
  • Develops and maintains the Annual DVD of all PSAs and Videos, including dubs and distribution
  • Ensures all marketing is effectively adapted in French

Partner Program Management (30%)

  • Support the Director, Marketing in the development of the annual partner action plans for various media, marketing, public education and celebrity partners
  • Evaluates new potential supporters, proposals and opportunities and considers fund development potential
  • Tracks all partner contacts and activity in Raiser’s Edge software, including Gift-in-Kind donations of advertising, services or product
  • Maintains healthy relationships with assigned partnerships (media, marketing, celebrities, public education and/or government) while supporting all other partner relationships
  • Ensures our partners receive appropriate recognition consistent with Kids Help Phone’s recognition program (orders donor thank and recognition program materials specific to partner objectives)
  • Preparation of all partner meetings (agendas, proposals, booking meetings etc)
  • Prepares content for the website, staff bulletins and/or newsletters on various partner activities
  • Support Director, Marketing in providing marketing expertise to Annual Giving Programs to achieve acquisition and fund development goals

School Mailing Program (30%)

  • Coordinates the mailing of our marketing materials to all schools across Canada
  • Ensure the materials are delivered and distributed in a timely, cost effective manner
  • Tracks the annual school mailing budget and expenses
  • Conducts surveys and analysis of overall program
  • Coordinates the ongoing detailed reporting and measurement of the activity (by region, by city, by language etc)
  • Ensures the public ordering system (www.kidshelpphone.ca/materials )is current and relevant for teachers and educators
  • Coordinates the printing of all school mailing components

Research and Measurement (5%)

  • Support Director, Marketing to undertake formal and informal research to better understand our key target audiences
  • Provide reports on all key marketing activities

Budget and Administration (5%)

  • Provide administration support to other Marketing and Communications staff as needed
  • Maintain spreadsheet of annual marketing expenses

Qualifications Required:

  • Minimum 3 years of experience in advertising and media
  • Experience in writing for the web
  • Strong relationship management skills
  • Experience with production processes
  • Excellent MS Office skills (Powerpoint, Excel, Word) e-marketing and/or e-fundraising experience
  • e-marketing and/or e-fundraising experience
  • Degree in Marketing preferred
  • Experience using Raiser’s Edge software preferred
  • A demonstrated commitment to the volunteer sector or volunteerism preferred
  • Experience in both the corporate and community sectors preferred
  • Bilingual English and French preferred

Contact Information:  jobs@kidshelpphone.ca

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